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Solomon Asch put a person in a room with actors and asked which line matched a sample. The actors gave the wrong answer out loud. About three quarters of the real participants went along at least once, against a line they could see. They were not confused about the ink. They were unwilling to be the only one in the room who disagreed.

People will deny a plain sight to stay with the group, at least once.

Asch conformity experiments · Simply Psychology, summarizing Solomon Asch · 1951 · Factapp